Most companies optimise at one level. The best create an aligned feel-state across all three — here's the full framework and how a project actually moves through it.
The objective, molecular, and physical realities of the product, and the baseline biological state of the human body — the domain of physicists, chemists, and formulation engineers.
The relationship between sensory stimulation, nervous-system activation, and subjective emotional response — the domain of sensory science, neuromechanics, and cognitive psychology.
The invisible social architectures, cultural norms, and situational terrain that govern any moment — the domain of behavioural psychology, anthropology, and semiotics.
What makes you different?
What can be measured?
How fast can we adapt?
What can we learn quickly?
How does the market adopt?